Course Content
Introduction
- what’s going to change? - what will no longer work? - how should you budget your marketing now? - how should you staff your marketing department?
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Structures, Content, & Tools
Let's dive into the twin engines of the CWS system. Structures, Content, and Tools.
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Super Concept: PTI Triangle
The PTI Triangle conforms the CWS to business focus. The PTI Triangle binds relevant information as it works through the system.
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ChatGPT + CWS: The Ultimate Marketing Method in the Age of AI
About Lesson

Meet 500 Rockets

  1. Matt Brutsche introduces himself as the CEO of 500 Rockets and highlights his background in marketing innovation, SEO, pay-per-click, and conversion rate optimization. He expresses his passion for building software, entrepreneurship, and digital marketing.

  2. Dan French introduces himself as Dr. Dan French with a three-part background. He describes himself as an intellectual, having a PhD in rhetoric, focusing on message effectiveness. He also mentions being an entertainer, working as a stand-up comedian and comedy writer, and a business marketer, providing persuasion consulting and co-founding a marketing agency with Matt.

  3. Dan emphasizes the importation of rhetoric and academic structures, as well as development processes from Hollywood, into the world of business. He discusses how these approaches have helped them develop original intellectual property (IP) that applies well to the business realm.

  4. Both Matt and Dan express their excitement about the course and the opportunity it provides to share their knowledge and experiences accumulated over the years. They highlight the importance of discussing the concepts and frameworks that have been instrumental in their work.

  5. Overall, Matt and Dan bring a combination of expertise in marketing, technology, entrepreneurship, intellectual analysis, entertainment, and persuasive messaging to the course, creating a unique perspective for understanding and navigating the evolving landscape of AI disruption.

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