Course Content
Introduction
- what’s going to change? - what will no longer work? - how should you budget your marketing now? - how should you staff your marketing department?
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Structures, Content, & Tools
Let's dive into the twin engines of the CWS system. Structures, Content, and Tools.
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Super Concept: PTI Triangle
The PTI Triangle conforms the CWS to business focus. The PTI Triangle binds relevant information as it works through the system.
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ChatGPT + CWS: The Ultimate Marketing Method in the Age of AI
About Lesson

The Situation We're In

Summary points:

  1. Dan highlights the presence of generative AI, such as GPT, and emphasizes that AI can either be a disruptive force or a valuable tool for enhancing human thinking, communication, and creativity.

  2. Matt explains how AI has disrupted various areas, using the example of writing and how spell check and grammar check gradually improved until now, where AI can generate complete pieces of writing.

  3. Dan adds that AI has taken over communication-related jobs, relieving the need for ghostwriters and punch-up professionals, making communication more accessible to individuals with ideas but lacking communication skills.

  4. Matt points out that AI has already been creating content for human consumption without people realizing it, citing examples like weather blurbs and sports summaries. He also mentions that AI has the potential to disrupt search engines, which has remained largely unchanged for a long time.

  5. Dan and Matt discuss the importance of positioning oneself to remain valuable in the face of disruption and opportunities brought by AI. They introduce a course aimed at helping individuals adapt to the new information gathering and communication landscape, emphasizing the need to be actionable, functional, and valuable in this new system.

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